Getting the Right Logo

A company's logo is very important.  The right logo evokes a sense of connection between a brand and consumers. It's been shown that a logo facilitates brand recognition since we process visuals 60,000 faster than text. 

Logo Redesign: Logos evolve and change over time.  One of the most iconic logos is the McDonalds restaurant logo.  Here is a view of its evolution:

The early McDonalds logos seem lackluster and dull.  They lack the famous golden arches. Over time the logo became sleeker.   The purist form of a logo is a word only.  Here are examples:

   

Starbucks Logo:  The Starbucks Logo shows the trend toward minimalism we see in recent years:

It's interesting how the logo design of 2011 even eliminated the name "Starbucks".  At that point the image was so recognizable, they no longer needed the name.  Starbucks is definitely a well known logo.

Logo Design Costs:  For small businesses or new businesses, the cost of hiring a graphic designer is often much too expensive and out of reach.  

There are some low cost alternatives, however, such as website automated logo makers.  A great site is the Fiverr Logo Maker. It generates hundreds of potential logos, so it can be used to generate new ideas. You can make a professional logo in 5 to 10 minutes!  If you find one you want, it costs as low as $30.    I've used it and was astounded by the good quality.   Click below: